THE EUROPEAN GREEN ROOF AND WALL MARKET RESEARCH INITIATIVE

Nature Based Solutions & Green Infrastructure – Quo vadis?

As 75% of European population will live in urban areas developing green infrastructures to make them more resilient to climate change impacts is a huge, long-term investment that needs very strong commitment from policy-makers, public and private investors on city, national and European levels.

There is a growing number of scientific studies that show the measurable benefits and multi-dimensional contributions of greening technologies to solve key challenges in the ongoing urbanisation of Europe. This is one important step to accelerate the diffusion of greening infrastructure.

Another essential part to promote green roofs and walls amongst decision-makers is still missing, – a comprehensive market report strongly supported by the European greening industry that illustrates current market trends and future growth. A valid market report will show the growing importance of the greening sector and will support key decision makers to proceed with their greening strategies.

Comprehensive data and reliable answers to variety of questions!

Companies witch are already in the field of greening infrastructures need to know how the market develops to take according actions. Relieable data is important to form a successful strategy and be one step ahead.

Companies which are considering to develop into the uprising greening infrastructure industry need a basis for decisionmaking.

… need to know how this industry is developing.

  • Are there job opportunities?
  • How well did past fundings end up in development and actual greening projects?
  • Which regulations are useful and which are not?
  • What could we learn from other cities/countries?

The Timeline

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End 2019

Generating and Publishing European Green Roof and Wall Market Report by the Federation of Europes Green Roof and Living Wall Associations (EFB)

Fall 2019

Publishing Austrian Green Market Report by the Austrian Green Infrastructure Association (VfB) and GRÜNSTATTGRAU

Sept 2019

Publishing German Green Market Report by the German Green Infrastructure Association (BUGG)

June 2019

Developing a Market information service and exchange platform

Feb 2019 – July 2019

Development of tools and methods like

  • questionnaires
  • semantic analysis of articles
  • social media analysis
  • open data analysis
  • statistic approaches

April 2019

Publishing UK Green Market Report by livingroofs.org

Nov 2018 – Mar 2019

Prototyping and testing different market research approaches

Oct 2018 – Jan 2019

Survey of current practice, future needs and constraints

Keep me on track about the European Market!

Our Initiative

The European Federation of Green Roofs and Walls (EFB) and the Innovation Lab GRÜNSTATTGRAU of Österreichischer Verband für Bauwerksbegrünung set up a mutual market research initiative to generate a comprehensive market report for the greening industry.

An initiative of the
Driven and supported by

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